Product & Packshot Retouching for E-commerce and Advertising

Product and packshot retouching is not only about cleaning an image. It must preserve accurate colours, readable materials and consistency across a range, while preparing the final files for e-commerce, advertising, print and digital use.

Product retouching for advertising and e-commerce

In a packshot, every detail matters: edges, dust, reflections, transparency, shadows, metal, glass, plastics, fabrics and glossy surfaces. Professional post-production keeps the product accurate while improving its visual presence.

Consistent product ranges and high-volume workflows

For e-commerce, consistency across a full product range is critical: framing, background, contrast, colour temperature and density. A structured retouching workflow keeps large image sets visually coherent.

Compositing, reconstruction and complex materials

Some images require more than basic clean-up: combining multiple exposures, rebuilding areas, refining reflections, correcting transparency or improving packaging. Compositing creates a coherent final visual from several source files.

From simple packshots to premium campaigns

The level of retouching adapts to the brief. E-commerce series may require fast and consistent corrections, while advertising visuals demand deeper work on light, materials, volume and finishing.

Post-production for brands, agencies and photographers

Based in Paris, I work remotely and on location with agencies, photographers and brands. Final files can be prepared for print, digital campaigns, social media and e-commerce.

Explore the work

Visit my professional photo retouching page, view Lancôme product retouching and Moët & Chandon, or get in touch about a project.